You’re trying to evaluate an online service, wondering if they’d have the features you are looking for when - katching, a window pops up on the bottom of the page asking if it can be of any assistance. You reply, and your queries are quickly answered by a real, live human. That’s the magic of live chat. Online SaaS and e-commerce systems can be uninhabited, impersonal places. Adding the digital equivalent of a salesperson helping website visitors can be the difference between a happy customer and another sale lost to competitors.